Online and Traditional Media for Patient Recruitment
Inclinix develops compelling, ethical messages designed to resonate with the patient population for use in the most appropriate medium to reach the targeted audience. Highly targeted messaging identifies candidates who meet study criteria, healthcare providers, and caregivers or advocates.
Outreach and advertising mediums utilized to support Inclinix’s enrollment strategies include:
- Online advertising
- Social media
- Public relations
- Television advertising
- Radio advertising
- Print advertising
- Transit advertising
A relevant social and mobile networking presence is a fundamental element in our patient recruitment campaigns. A strong online study presence on discussion boards, national and local support groups, advocacy organizations, and caregiver networks supports our in-field Clinical Enrollment Managers as they build study awareness and drive enrollment within each community and at the site.
Our media team conducts the planning and placement of all online, print, radio and television advertising in the most appropriate and effective outlets to support each investigator site, creating an integrated enrollment strategy that leverages all patient touch points to ensure a successful enrollment campaign.
Phase III Osteoarthritis
Chronic Knee Pain
Opportunity
Provide unique recruitment support to rapidly identify and
enroll expectant mothers with a high risk of pre-term labor;
23 investigator sites had been attempting to enroll this trial for
15 months and yielded only 3 patients
Results
Clinical Enrollment Managers were deployed to 7 additionalInclinix-selected
investigator sites, yielding 18 patients in 10 months. The sites not supported by Inclinix CEMs enrolled a
total of 11 patients in 25 months.
